Job Title: Marketing Executive

Salary: £35-40k

Location: Enfield, North London

Type: Full time, on-site

The successful candidate will be joining a leading and established business that supplies food and beverage refreshment facilities to their B2B client base.

This standalone Marketing Executive position gives the successful candidate the chance to make their own stamp on campaigns for lead generation as well as support the sales team in their b2b endeavours.

The successful applicant will come from a B2B marketing background, be able to plan multi-channel campaigns, execute them (hands-on), overseeing the activities of their partner (outsourced) marketing agency, which handles the design, print, social media and SEM activities.

Main responsibilities:

• Develop, plan and execute various multi-channel marketing campaigns, primarily digital but supported where necessary by offline channels too.
• Oversee agency activity for lead generation through PPC & SEO and Social Media
• Develop social media following and engagement.
• Create and plan for Email campaigns using data segmentation of the CRM
• Report, analyse and test campaigns for optimisation
• Ongoing website content updates, in line with campaigns, and working with web developers.
• Creation of sales and marketing collateral
• Oversee the building of the clients new eCommerce platform and any marketing of it
• Work with the sales managers in building presentations and tender responses.
• Build, test and schedule B2B email campaigns for products and services
• Analyse performance data

Required Skills:

• 2-3 years marketing experience
• Strong digital marketing and lead generation knowledge
• Excellent project management skills
• Knowledge of CRM, ideally Microsoft Dynamics or similar
• Building, testing and scheduling emails using an email marketing platform
• Strong user of Excel, Word, and PowerPoint.
• Communication and presentation skills.